Consumers are eager to participate in Brand and Market Research

It is no secret that some of the biggest brands and more profitable owe much of their success in the market research teams. That is, owes much of its success to consumers. After all, the main purpose of market research companies is to establish a connection with the consumer at the most basic levels: how a particular product affects their daily lives. The results can come from this type of ethnographic research can be invaluable for the planning and execution of any brand strategy.

But how consumers respond in this type of research? Do not see it as an invasion of privacy intrusion? This could not be further from the truth. The average consumer has an overly positive view of participating in market research surveys. And while there are certainly out there who seek jobs market research, financial incentives, many consumers do not collect addresses for their opinions.

Consider this example. A consumer perceptions ethnography research team went out to evaluate some new products for a company in the teeth whitening industry. The goal was the investigation of several new product concepts, top-secret and for more information and discover the current smile enhancements 7-day business whitening system. Client’s current teeth whitening system is being distributed in boutique stores and other retailers nationwide and through direct sales from the company web site.

For real and useful information to the client, the ethnographic research team had to dig deep into the psychology and the emotions surrounding teeth whitening, perceptions of beauty and the rituals and practices associated with this deeply personal issue. So how does a researcher launch this proposal to the consumer?

"We want to let a few market researchers into his house, watch you brush and whiten your teeth, dig through your drawer’s bathroom and delve into their deepest emotions about dating, beauty and confidence in itself. Oh, and incidentally, we would create a collage, use the product for 7 days and attend a brainstorming session concept." Such an approach forthright could not work ... Right?

As a matter of fact, it can - and does. Transparency is the key consideration when submitting a proposal for the consumer. They do not want to be tricked or cheated into doing something. And certainly not appreciate a market research team intrusive if not disclosed in advance.

Surprisingly, the compensation is not necessarily the reason many people choose to participate in this type of market research studies. The fact of the matter is that people want a voice. They want to feel important and are excited that a market research company important values your opinions and thoughts.

Research company ethnography must do everything we can to make his subjects feel special and important - because they are. One inspired person can provide the knowledge necessary to spawn a breakthrough idea that will have a huge impact on a customer and brand marketing. This is a unique and mutually beneficial relationship that exists between the research team and themes; valuable information is exchanged for an opportunity to express an opinion.

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source: frisna.cn