Minggu, 01 November 2009

Using the Business Plan

When the definition of the business in three to five years is clear, it is possible and imperative to establish that the market for the services or products of the business will support that definition. Often this is a critical area where independent expertise and advice can be helpful in establishing whether the definition of the business in three to five years is realistic or wishful thinking. If it is realistic, then the market will support the projected growth of the business. The documentation of this should be in the business plan.

This timeline established by the business plan will suggest any number of questions. Will the business have adequate capital to accomplish the contemplated growth? How many employees will be needed to run the company? How consistent will the cash flow of the business be? Will the working capital requirements of the business be in proportion to growth or will there be other factors changing working capital requirements? What are the governance issues raised? Will the organization of the business have to change to accomplish the growth? How many offices will the business require? Will the business become a national business or a world business? These and other relevant questions should be stated and answered in the business plan.

The questions and projections will also impact thinking about business entity and tax choices. These issues and resultant decisions should be in the business plan.

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